Three Easy Ways to Brand Your Blog | Blogging With Success: "Why would a reader want to sign up for your post feed? And who is the audience for your message? Only you can answer those questions and make the answers form your 'core message' --- what we walk away knowing and feeling after visiting your blog. And we know how short some of those bouncy visits are!
Wikipedia defines brand promise as a "statement from the brand owner to customers, which identifies what consumers should expect from all interactions with the brand." For your blog this is largely reflected in content."
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