McDonald's Solicits Ideas for Online Mini-Movies to Promote McBites: ". Creators of the 10 winning ideas will get $250 each. The maker of the top video will get $15,000 and other winning videos will be awarded lesser amounts.
The bite-sized format is designed to mirror the appeal of McBites as tiny snacks. McDonald’s is also looking for ideas that underscore the “on the go” nature of McBites, says Rick Wion, director of social media for McDonald’s. McBites, a chicken snack, is designed to fit in a car’s cup-holder and is the latest example of what’s known in the industry as “cupholder cuisine.” McDonald’s is working with Tongal, a video crowdsourcing firm, on the project."
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