WordPress Plugin – KeywordLuv: "Why Is Anchor Text Important?
There are many articles about the value of having your keywords in the anchor text of backlinks to your site. This helps your site rank well for those keywords with the search engines, bringing you more traffic.
One source of backlinks are comments on DoFollow blogs, but the anchor text is normally your name. While this helps you rank well for your name, it’s practically worthless for your keywords."
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